You can’t just give declarations and expect people to throw money at your idea.MARKETING PLAN Our Clientele Panda Tip: Describe to your reader to whom you will cater your coffee shop.Remember, you are not just in the business of providing coffee.
Investors like when someone with ‘skin in the game’ is involved in the day-to-day.
Licenses Panda Tip: Describe any business licenses you will have to acquire to run your coffee shop in the location you have chosen. Expense Projection Panda Tip: You should make an effort to lay out your projected expenses with something like: We expect our monthly outlay of expenses to approximate to the following: MANAGEMENT Panda Tip: Put together a comprehensive profile of anyone overseeing the business side of the coffee shop. Putting a face and a personality to the investment always helps.
Aside from those three points, succinctly explain to your reader whatever other details of you deem necessary for them to come away with a basic understanding of your vision.
Additionally, if you are looking for funding, you may want to place something similar to the following at the bottom: In order to fulfill our vision for [COFFEE SHOP] we will require [DOLLAR AMOUNT] in capital, which will be allocated roughly according to the following table: If we are fully capitalized, we hope to be profitable by [TIME].
Here, you should also discuss how you will attract your target clientele, generally speaking.
Our Competition Panda Tip: Since the business of running a coffee shop is a very local business, it will be very easy to determine your competition.Highlight qualifications, experience, and the like of your executives and board of directors.Parties other than Panda Doc may provide products, services, recommendations, or views on Panda Doc’s site (“Third Party Materials”).Get into the nitty gritty of any arrangements you currently have with suppliers and the type of arrangements you will seek out with potential suppliers.Our Personnel Panda Tip: You will need people to manage the day-to-day and give coffee to your clientele.Obviously there will be a difference in the number of personnel you use based on the different times of day so go into detail there – how many people you will have on shift during peak hours versus down hours, etc.Also, if you – as the owner – will be on the floor managing things, highlight this.Many of your customers are going to be looking for a convenient place to pop in for their morning coffee on the way to work.Others may want to walk down and set up shop with a cup or two for a few hours while they take care of some work.Panda Tip: Be sure to explain why you feel that you will be a profitable business by the time you claim in the above statement, and any other claims you may make.People making investment decisions need to see a logical progression to profitability before they invest.