Coke And Pepsi In Issues Ethics And Crisis Management Case Study

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Coke And Pepsi In Issues Ethics And Crisis Management Case Study

In order to expand the business, the company has been focusing on growing the share market across the United States.Coca Cola is considered as the most valuable beverage brand in the international market.More specifically, the company has captured the significant position among the companies, which are always visible in the news.The personal temptation is one of the significant ways to improve such ethical dilemmas (Shapiro & Stefkovich, 2016).It is necessary to find the conscience while undertaking any important decision based on some of the crucial aspects in business.The issue became hazardous when the managers remained unresponsive towards the questions of the media ( However, when they completed the entire research and found the root cause of such problem, they decided to announce it publically.However, the time was too late to be broadcasted, as media found it too slow to make any story about Coca Cola.In keeping concentration on the marketing strategy undertaken by Coca Cola, it is seen that the company has been promoting the world famous brands like Fanta, Coke, Diet Coke, and Sprite ( Such of these marketing strategies have been influencing the strengthened customer relationship aspects, which are the keys to get the business opportunities for the company.The establishment of such effective customer relationship is therefore serving as the major driving force for acquiring the customer base.Even though the company is much focused on maintaining the corporate social responsibilities as well as the ethical concerns, the incidents created the negative impact on the organizational reputation (Di Staso & Bortree, 2014).Unresponsiveness is one of the major mistakes that the managers would commit to maintain their reputation.

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