Communication Case Studies

Communication Case Studies-11
View the Executive Summary Strategic communication has come to be a popular term to describe the process by which U. military organizations managed and unified their planned communications efforts.Unfortunately, joint doctrine leaves many of the words associated with strategic communication undefined, including themes and messages, and "strategic communication" has long suffered from definitional problems.The targeted audience were typically from a customer service background, with good people skills but not necessarily a range of academic qualifications.

View the Executive Summary Strategic communication has come to be a popular term to describe the process by which U. military organizations managed and unified their planned communications efforts.Unfortunately, joint doctrine leaves many of the words associated with strategic communication undefined, including themes and messages, and "strategic communication" has long suffered from definitional problems.

This meant working with descendants and creating case studies that would engage people across the UK.

This was a fully integrated The campaign achieved some impressive statistics social media coverage of the armistice commemorations had 1.2 million mentions and achieved 809 million impressions with engagement in 164 countries around the world.

Each campaign supports the government narrative themes set out in our Government Communications Plan 2018/19 published in April 2018.

Download a copy of the GCS Campaign Highlights 2018/19 (2MB) The HMRC self assessment campaigns help 11 million UK customers to do their tax returns on time and avoid penalties.

The team met the target of over 2,500 additional hires by March 2018, significantly ahead of schedule and under budget.

The campaign also increased the applicant diversity, with 40% female applicant and 30% from an ethnic minority background.Also, since the start of the campaign, the Imperial War Museum has welcomed over 9 million visitors to its museums. The campaign helped drive more than 8 million The Prison Officer Recruitment campaign has been one of the most successful in recent years.After the 2016 Mo J white paper outlined the crucial need to recruit 2,500 prison officers by December 2018, they were able to build a campaign targeting men and women aged 25-35 who were looking for a career, not just a job.With messages such as ‘don’t let the thought of your tax return peck away at you’ and ‘whatever you do, don’t duck it’ to add charm and engagement, the ducks received 98% positive press coverage.The campaign’s approach led to a record-breaking 94% of customers filing by the deadline, helping to generate £30 billion for the UK economy.These audiences were reached effectively by phasing the campaign around key milestone events – from the ‘Lights Out’ moment in 2014 marking the beginning of the conflict, through to the anniversaries of major battles including Gallipoli, Jutland, the Somme, Passchendaele and Amiens and finally a major multi‐venue event to mark the centenary of Armistice Day.Creating emotional resonance was crucial in bringing the FWW to life and making it meaningful for 21st century audiences.Best Western Groningen Plaza Hotel wanted to upgrade their current communication system whilst keeping the existing cabling.The installation of an NS700 system offered greater flexibility for the hotel chain.Several dozen specialists from all of the world cooperate with Reprofit, which leads to the preparation and treatment of patients being more efficient.In this multi-part series, presented in partnership with The Communications Network, leaders from an array of foundations and nonprofits will share case studies showcasing strategic communications efforts that delivered impact, drove change, and advanced their missions.

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