To address this argument, many organizations have employed a variety of methods to improve their customer satisfaction levels, and other key performance indicators (KPIs).
It is clear to Portakabin that good customer service is vital.
An advantage with automated means is an increased ability to provide service 24-hours a day, which can, at least, be a complement to customer service by persons.
An increasingly popular type of automated customer service is conducted through artificial intelligence ("AI").
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For example, National Express in the UK has invited passengers to send text messages while riding the bus.
This has been shown to be useful, as it allows companies to improve their customer service before the customer defects, thus making it far more likely that the customer will return next time.