Definition Of The Market Business Plan

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Define the age range, gender, marital status, and income level of the individual most likely to be your customer. Once you have defined the target market: Base your future projections on research and details from your findings.

A business plan is a written document that describes in detail how a business—usually a new one—is going to achieve its goals.

A business plan lays out a written plan from a marketing, financial and operational viewpoint.

In particular we forecast a spike in demand in 2015 since the national road racing championships will be held in Richmond, VA.

Out target market has one basic need: The availability to source bicycle rentals at a competitive price.


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