They too then may be used by the fashion student with a high degree of trust in their authority and reliability.A note of caution might be sounded however about the employment of internet sources in any literature review.And, indeed, in many instances in Western society there is a profusion of individual styles mirroring newly liberated individual personalities.
They too then may be used by the fashion student with a high degree of trust in their authority and reliability.A note of caution might be sounded however about the employment of internet sources in any literature review.And, indeed, in many instances in Western society there is a profusion of individual styles mirroring newly liberated individual personalities.Tags: Thesis Statement About Hills Like White ElephantsQuestions As Thesis StatementsGlobalisation Culture EssayLiterary Essay On CharacterizationPaul Cezanne S And Oranges EssayEssays About Legalizing Gay MarriageIraq War Research PaperNuig Geography Dissertation Handbook
The principal force behind this homogeneity is argued to be (Miles, 1998 & Radford, 1998) the massive and all-consuming power of giant global fashion houses and their resources for mass branding and advertising.
To many fashion critics and scholars these hugely powerful companies have come to swamp the potential for personal and individual expression that was made possible by social changes in Europe and America in the past fifty years.
Of further interest is the question: how have particular cultural groups, and fashion trends, resisted mass consumerism of fashion, and gone on to use these new freedoms to establish exciting and original expressions of their personalities?
Section 2: Sources A few words about the origin and authority of the sources used for this literature review are perhaps necessary before turning to the main themes of the review.
Whereas the process of publishing work in an academic book or journal is a lengthy one, requiring considerable cost and numerous stages of scrutiny by fellow scholars and experts, thus ensuring the quality of those sources, nonetheless, the standards required for publication on the internet are often lower and less vigorous.
The vast profusion material released daily on the internet requires the conscientious student to subject the internet sources he employs to greater scrutiny and doubt than might be the case with academic books or journals published in the traditional paper-based way.She’d rather talk, observe the natural world firsthand, and ask questions. Fahrenheit 451’s society is set up to snuff out individuality—characters who go against the general social conformity (Clarisse, Faber, Granger, and Montag) do so at great risk.Disclaimer: This work has been submitted by a student.This is not an example of the work produced by our Essay Writing Service.You can view samples of our professional work here.Davis (1993) Global Trends & World Markets The most persuasive and frequently given answer to the above question is that the rise of huge fashion houses – such as Louis Vuitton, Tommy Hilfiger, Armani, Prada, Zara, amongst many others – along with their massive resources for branding and advertising, have drowned-out the recently attained freedoms of Western individuals to reflect their personalities in their choice of clothing. This point is corroborated and reinforced by numerous other scholars and authorities in fashion and marketing. Davis (1993) in all endorse Crane’s central premise that individual freedom of personality expression through clothing and style is suffocated by the capitally fuelled force of the major fashion brands to overwhelm this expression through relentless psychological pressure, carried by advertising, to conform to the style and choice ‘imposed’ and ‘decided’ by these companies and not by individuals themselves. Barnard in (1996) makes an interesting refinement of this basic premise by suggesting, in a further paradoxical statement, that it is the very freedom of gender, class, social status etc., of the past fifty years which has led to ever greater conformity to popular styles and to an even greater imposition of style than existed before such freedoms were possible.In other words, to echo a sentiment expressed by Nietzsche in 1888 (Nietzsche, 1888) and Freud in 1900 (Freud, 1900) human beings have natural herd instincts which are present whether people are free or not, and these instincts generate the need for leadership and imposition from one source or another.On the one hand, the democratic and social progress made in the West in the past fifty years has led to radical revaluations of, and profound reversals of attitudes towards, issues such as gender, class, race, social stereotypes, cultural identity and so on: in short, the Western citizen of 2005 has far greater personal freedom for expression than could have been conceivable for a Westerner in 1905 or even 2005 (Craik, 1994).The modern student of Western fashion trends might therefore reasonably expect to notice in the clothing choices and styles of twenty-first Westerners ever greater diversity and individuality – to notice a kaleidoscopic and multi-coloured efflorescence of personal freedom in fabric and cloth.Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.Section 1: Introduction A seemingly intractable paradox underlies Westerners choice of fashion in the twenty-first century.