It is used to promote the social messages but also could be deployed to twist the facts and portray an individual or the government in bad light.Modern history is full of such instances when negative advertisements change the whole future of the nation also caused wars.
The study reveals that a vast majority of consumers see advertising as playing a key role in the economy: 80% of the world’s consumers believe that advertising helps create jobs and 72% say advertising contributes to economic growth.
About 68% of the respondents believe it helps to reduce prices by stimulating competition.
Promotion of public services: The advertisement is used by the government to promote schemes across the length and breadth of the country.
Social concepts important for the general public are understood with the help of the above-mentioned marketing strategy.
It can have a tremendous impact on the social environment because new jobs are created.
Freedom of selection: Advertisement provides arrays of options to the consumers as far as freedom of choices is concerned.
It creates the desire and taste for new products which are not actually necessities of life and income of consumers will not let them enjoy.
It encourages people to buy things they do not need. Obesity among children and allegations that unrestricted consumption of fast food and beverages are the factors leading to it is because of materialism.
Excess advertising has a detrimental impact on the perspective of consumers because they might get bored and discard the product which is being promoted.
With the deluge of services and items being launched in the market, the scope of advertisement has increased as compared to the past.