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The key to the executive summary is to pick out the best aspects of every part of your plan.
For the summary section of your plan, a basic description such as “Ownership of the company will be divided so that each of the four original partners owns 25 percent” will suffice.
If you have to negotiate details of exactly what any equity investors will get, there’s time to do that later.
First and foremost, it should grab the reader’s attention.
It has to briefly hit the high points of your plan.
As always, accentuating the positive doesn’t mean exaggeration or lying.
If there's a really important, unusual risk factor in your plan—such as that one certain big customer has to make a huge order for the whole plan to work—then you'll want to mention that in your summary. offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes to ensure success.In this edited excerpt, the authors outline what to include in your business plan's executive summary and why.The executive summary should be only a page or two.In it, you may include your mission and vision statements, a brief sketch of your plans and goals, a quick look at your company and its organization, an outline of your strategy, and highlights of your financial status and needs.Here's a suggested format for an executive summary: You’ll need to explain why your idea has merit and how it can solve a common problem by making things easier, faster, or cheaper for the prospective customer(s).No matter how brilliantly crafted, written and presented your business plan is, it will be difficult to win your investors, and later customers, with a bad idea.Your executive summary is the Cliffs Notes of your business plan.The summary is the most important part of your whole plan, so you want it to be as strong as possible because it's the first thing people read in your plan, and we all know the power of a strong first impression.But run-of-the-mill risks like unexpected competition or customer reluctance can be ignored here.Paint a convincing portrait of an opportunity so compelling that only a dullard wouldn't recognize it and desire to take part in it.