According to the research by Sciulli and Missien, the quality of care, the competence of workers, the variety of services offered to clients and as a result the satisfaction of the customer make the image of the establishment and affect the future success of the company (Sciulli and Missien 21).The research has also demonstrated that among the criteria that influence the choice of the hospital made by the patient, on a par with the quality of services are also the location of the establishment, its reputation, and equipment.You may have fun but you should always take care of your body! If you like our health care research paper, you should also look through our Essay on Health Care in America.
According to the research by Sciulli and Missien, the quality of care, the competence of workers, the variety of services offered to clients and as a result the satisfaction of the customer make the image of the establishment and affect the future success of the company (Sciulli and Missien 21).The research has also demonstrated that among the criteria that influence the choice of the hospital made by the patient, on a par with the quality of services are also the location of the establishment, its reputation, and equipment.Tags: Research Paper EuthanasiaEssay Psychology QuestionsMcdonalds Case Study Analysis Strategic ManagementExample Of Dissertation Literature ReviewOnline Doctoral Programs In Education Without DissertationIelts Argumentative EssaysNeed Help Thesis Statement
There exist many approaches to marketing in the healthcare, which include advertisements, public relations, cooperation with other organizations and patients care (Sciulli and Missien 21).
The most important feature that can draw the attention of people is the quality of the provided products and services.
This health care research paper represents the range of new and traditional approaches to the process of advertising in the domain of healthcare.For the accomplishment of the necessary level of sales, the hospital needs to provide the clients with the products of the high quality and unique effects (Amaria 105).The other strategy implements the variety of services and requires the use of affordable services with no fixed location, which includes emergency or polyclinic services (Amaria 105).According to Amaria, there are a few strategies of marketing in the healthcare industry (103).The research indicates that there are strategies, which implement the competitiveness between a few hospitals and the evaluation of their services in order to determine the effectiveness compared with the other one, and strategies, which implement cooperation between a few establishments (Amaria 103).Furthermore, there exists a separate type of marketing, which plays a significant role in the healthcare domain.Social marketing uses the same tools as commercial marketing, but the goal of this kind of marketing is to encourage people to participate in healthcare programmes and to become more aware of existing health issues and the ways they can avoid them when commercial marketing is concentrated mostly on the increase of sales.The contemporary world is characterized by the abundance of various services and their high competitiveness.The healthcare domain is not an exception, and there are many medicines and services from many providers, each of whom needs to put efforts in order to assure potential clients that his or her company provides the best products.Thus, it is important for representatives of the healthcare domain to reach for a high quality of provided services since people tend not to endanger their health.The image of the healthcare institution affects the marketing process and, at the same time, effective marketing can improve the image of the hospital.