Innovation in Business Information technology fosters innovation in business.
In the 1980s, innovation was not necessary for business success.
A business could do well just deploying a proven business model. Following tradition was a sensible way to stay in business.
There was hardly a mention of it in any newspaper on the planet.
Most people around globe had no idea that the Internet existed.
According to the Flynn Effect, general IQ has begun to rise since the 1930s.
The average IQ has risen from 80 points to 100 points.
Internet marketing using online advertising methods (SEO, PPC, Facebook Ads) are far more accurate ways than traditional marketing of finding target audiences, discovering their needs, and building a marketing campaign to persuade them to buy.
It’s difficult to see how many people read a newspaper ad.
It’s easy to figure out how many people clicked on an online banner.
Customers can receive support from multiple channels telephone, emails, social media platforms, webinars, and so on.