Marketing Strategy Essays

Often, the most promising segments are those where you have existing customers.

Often, the most promising segments are those where you have existing customers.See what you can do to expand sales to these customers.For example, suppose your business objectives include increasing sales by 10 per cent over the next year.

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Although the executive summary appears at the beginning of the plan, you should write it last.

Writing the summary is a good opportunity to check that your plan makes sense and that you haven't missed any important points.

It sets out clear objectives and explains how you will achieve them.

Perhaps most importantly it looks at how you can ensure that your plan becomes reality.

For more information on how to identify the best opportunities, see the page in this guide on external and internal analysis for your marketing plan.

Objectives should always be SMART: Your marketing plan is how you put your marketing strategy into practice.Your marketing objectives should be based on understanding your strengths and weaknesses, and the business environment you operate in.They should also be linked to your overall business strategy.Remember that marketing in itself will not guarantee sales, but by adopting a well-researched and coherent plan, you have a much better chance of building long-term, profitable relationships.This guide outlines the key areas to look at and what to include in an effective marketing plan.The main weaknesses might be the lack of an existing customer base and limited financial resources.A SWOT analysis combines the external and internal analysis to summarise your Strengths, Weaknesses, Opportunities and Threats.For example, your SWOT analysis might help you identify the most promising customers to target.You might decide to look at ways of using the Internet to reach customers. You need to make sure that you keep existing customers happy. You need to work out how you will reach and win new customers.