In June 2017, Page Zeringue, a former employee of Monster Energy, filed a complaint in the U. District Court for the Eastern District of Louisiana against Monster Energy Company alleging that the beverage company violated Title VII of the Civil Rights Act of 1964.
The company was endorsed by Australian touring car driver Jamie Whincup from late 2009 to 2012.
The deal was cancelled abruptly for the 2013 season, when his team Triple Eight signed rival company Red Bull as title sponsor.
The company broke into esports with their sponsorship of Evil Geniuses, one of the premiere North American multi-game organizations.
Monster Beverage Corporation has been criticized for its policy of suing companies or groups that use the word "Monster", the letter "M".
In August 2018, Monsta Pizza of Wendover in Buckinghamshire, United Kingdom, fought a claim brought by Monster Energy in the intellectual property office.
The claim was that the pizza firm could be mistaken for Monster Energy, leaving customers confused.NASCAR's chief marketing officer cited Monster's "youthful and edgy" brand as a driving force behind the deal, as NASCAR seeks to build its younger audience and bolster the sport's long term health.Mercedes-AMG Petronas Motorsport has been sponsored by Monster since 2010 and are currently endorsed by Valtteri Bottas and five time world champion Lewis Hamilton.The ingredients include carbonated water, sucrose, glucose, citric acid, natural flavors, taurine, sodium citrate, color added, panax ginseng root extract, -tartarate, caffeine, sorbic acid, benzoic acid, niacinamide, sodium chloride, Glycine max glucuronolactone, inositol, guarana seed extract, pyridoxine hydrochloride, sucralose, riboflavin, maltodextrin, and cyanocobalamin.Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of esports events.As of 2016, Monster has aided the return of factory Yamaha to United States as the title sponsor of the team, officially named Monster Energy/360fly/Chaparral/Yamaha Factory Racing.On January 6, 2012, the Monster Energy Monster Jam truck was debuted in Birmingham, Alabama.Monster is now associated with Tickford Racing as the primary sponsor of Cameron Waters Ford Mustang Supercar.Monster Energy also sponsors multiple motocross race teams named "Monster Energy/Pro Circuit/Kawasaki", and the Monster Energy Factory Yamaha motocross team, based in Hampshire, England.Mc Gregor had been a Monster-endorsed athlete since 2015, showcasing the green "M" logo on his shorts. Monster has served as the official energy drink sponsor of multiple X Games contests, most recently the 2017 summer games in Minneapolis and the 2017 winter games in Aspen.Other notable MMA athletes sponsored by Monster Energy include Cain Velasquez and Jon "Bones" Jones. In December 2016, it was announced that Monster Energy would replace outgoing Sprint Corporation as the title sponsor of NASCAR's premier series.