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Needless to say, everyone’s conversion rates are going to be different. But all of those numbers on par with stats that I see EVERY single day using the same strategies found in Music Marketing Manifesto 3.0.I really want everyone to realize that these are real and attainable numbers. I’m sure I’ll get the usual handful of comments from musicians who insist that I am wrong, that NOTHING works, and that it’s IMPOSSIBLE to succeed as an independent artist (always surprises me how many artists seem to be nihilists).
This poor guy/gal had presumably decided that their career was over and had turned to the web to find a new way to make an “actual” living. It was like watching someone get hit by a bus in a crosswalk that you had crossed just a few seconds earlier.
I recently had a conversation with a client who had released an independent album and was somewhat disappointed by the results. She had a few thousand people on her list and hopes of selling nearly as many copies of her album.
Watch this video breakdown of what it takes to succeed as a musician now… When you look at it like that, we really have NO excuses for not succeeding as artists.
We simply need to adapt to this new music industry, add a few skills to the skill set (or hire someone who has them), and make it happen.
But when the album dropped, and much to her dismay, instead of selling thousands, she sold just a few hundred.
This left her feeling that her chances of success in the music industry were pretty much non-existent.The Skate Ministry is a group of 10 adult skateboarders who spread the word of God to young skateboarders during the weekend at various skate parks throughout the area.Most of these young skateboarders are boys between the ages of 12 to 18.Nonetheless, she was feeling a little down about her album release and so I took her numbers and did a little extrapolation to show her just how possible it would be for her to put in a little additional effort and achieve her dream of a profitable and sustainable music career.I thought I’d share those numbers with a little make-shift music business plan that I threw together and show you what you’re realistically looking at. It doesn’t matter if you have a track record, whether you tour, whether you are 16 or 60…The Artist’s Guide to Success in the Music Business, 2nd Edition, (TAG2nd) is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music today.Full of practical advice, this music industry guide provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business.Most markets consider a 1% – 2% conversion rate to be pretty decent, with something like 10% of what is possible (and that’s very rare).So 5% is really strong and much better than your average business is doing.But when I took a look at her stats I saw just the opposite.She actually converted (the percentage of her list that purchased), at over 5% with no touring, radio, or advertising at all.