Online Retail Store Business Plan

Online Retail Store Business Plan-60
Our company will generate revenue from the retail sale of clothing and other merchandise.First year sales are projected to be 5,000, and we expect sales to surpass 5,000 by the end of year three.The fashion and retail industry tends to be overly youth focused.

Our company will generate revenue from the retail sale of clothing and other merchandise.

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Start-up funds will be used for renovations, inventory and operating expenses such as rent, utilities and payroll.

Further, most of our initial investment will also be used to purchase retail equipment and inventory software – all of which will produce future benefits for the company.

Robin Mathews and Joanna Jensen are co-owners and will co-manage Booming Boutique.

Mathews has worked ten years in the retail industry, including four years as the manager of an antique furniture shop.

Our company will earn revenue from our customers’ purchases of our products.

Booming Boutique’s first-year income statement illustrates a profit margin of at least fifty-two percent, with a net income of ,075 per month – after taxes.54 percent of the total population is women who have a median age of 48. We will initially seek customers locally, but will increase our reach as we build our brand and secure our image.Booming Boutique recognizes the importance of marketing.Robin Mathews and Joanna Jensen are the company’s principle owners. The Company is a new business aimed at providing women of the Baby Boom generation stylish clothing options to buy and wear.As the company’s founders and as Baby Boomers ourselves, we found that Florida’s current boomer-wear market is missing the mark.And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign.Our goal is to keep our marketing budget to no more than 5% of our gross annual sales, and we will partner with local organizations such as the Chamber of Commerce and Downtown Merchants Association as often as possible.In fact, most clothing shops for the 55 set are still selling clothes that our grandmothers would have worn.As our local population ages and more Baby Boomers reach retirement-age and migrate to Florida, we recognize the need for a shop that caters to the up-beat, fashion-forward Baby Boomer generation who want to look and feel young.While our initial goal is to open one boutique, expansion plans include potentially franchising our retail store and/or building a well-recognized brand name.In turn, we would hope to penetrate a sizable portion of the online retail market.

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