I don’t like the “My name is XXX” doesn’t imply that it must be a bad idea.
(Because I assumed that the panel must have known that my name is Tianlin He from reading my application) Indeed, there is no definite model, so make it the least boring in your own way. But the same time I have to admit that “I want to become a biologist since I was eight…” “I want to study medicine in your program because my grandmother was diagnosed with cancer when I was eight…” sound extremely cliche.
As a general rule of thumb: Readability is a key factor in writing a successful motivation letter.
Even though you're addressing academics, it's best to keep the language as simple as possible. The professors may have to read dozens of these letters and want to find out about you as easily as possible, without having to wade through waffle, clichés or pompous-sounding sentences.
Anything that had an engineering element to it can be included. Include some "insider" references that only a fellow engineer would understand, for example.
A great way to get your letter to stand out from the crowd is to highlight how your personality has helped you to overcome difficulties or achieve things related to engineering.We're not going to go in-depth into the psychology of persuasion here, but there are some little-known copywriting (i.e.advertising) "secrets" that you can employ to influence them to accept you.Christmas is a time to relax for everyone —- everyone, except for the students applying for master programs.The deadline of application becomes closer, exams for the winter semester strike at the beginning of January, leaving Christmas break the only time for application, and most importantly/painfully, writing a motivation letter.The single biggest mistake that graduates make when applying for an engineering Ph D, is focussing entirely on their academic achievements and neglecting any practical or "in-the-field" experience. So interesting in fact, that I spent my summer working for a soil remediation company.”It's ok to add a bit of character to the letter.Make a list of any relevant work experience, field trips, projects, etc. Avoid jokes and sarcasm, but you can phrase things in a way that adds some sparkle.Talk about any relevant work experience you’ve had to date – paid or unpaid.Also, mention any engineering societies or institutions that you’re a member of or plan to join.Towards the end of your letter, make sure you mention what your long-term plans are.This shows that you are focused on engineering as a career and that you’ll work hard to achieve results.