Found at the front of the document, it is the first - and might be the only - part to be read.
Your plan might be placed into a 'worth considering' or 'discard' pile by lenders or investors based on this section alone.
You should describe the specific activities you intend to use to promote and sell your products and services.
Often, it's the weak link in business plans so it's worth spending time on it to make sure it's realistic and achievable.
A business plan has many functions, from securing external funding, to measuring success within your business, so preparing a business plan is an important step when starting a business.
Preparing Business Plan
This guide will show you how to prepare a high-quality business plan using a number of easy-to-follow steps.The executive summary is a synopsis of the key points of your entire plan.It should include highlights from each section of the rest of the document.Your plan should also include: To make sure your business plan has maximum impact, there are a number of points to consider.Keep the plan short - it's more likely to be read if it's a manageable length.Your forecasts should run for the next three (or even five) years and their level of sophistication should reflect the sophistication of your business.However, the first 12 months' forecasts should have the most detail associated with them.Prepare a high-quality business plan using a business plan template and easy-to-follow steps.A realistic, working business plan can be used to secure external funding and measure success within your business.A business plan is a written document that describes a business.It covers objectives, strategies, sales, marketing and financial forecasts.