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INTRODUCTORY PARAGRAPH: Men’s magazines feature articles concerning topic of interest to their subscribers: alcoholic beverages, sporty automobiles, hunting and fishing, politics, scientific and technological breakthroughs, workplace guidance, travel and tourism, and, of course, dating. In addition, I have found, most advertisements also use a visual metaphor, texts which often involve a play on words and suggests the visual metaphor, and, of course, various visual design elements (such as models, props, color, size, shape, and texture).She is the largest object in the picture, and she is the closest to the image’s center, her positioning within the picture, like her size, emphasizing her over everything else that is depicted in the advertisement.We face it everywhere: television, the Internet, roads, shops etc.It doesn't matter whether the advertisement is aimed to sell the product or raise the awareness of the audience about something - it's still has a powerful influence.They alter our preferences and make us buy things we would have never bought.Your readers should get a broader picture of the advertisement and be aware of all the pitfalls it poses.Ad analysis essay is aimed to study a particular advertisement, provide its main points and give your opinion on its impact on the audience.Advertising has played and continues to play a tremendous role in our lives.Select what is interesting for both you and the audience.According to Jib Fowles, to sell products and services, advertisers appeal to one or more of fifteen emotions: 1 The need for sex 2. A small, simple, black purse is slung over her right shoulder.

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