Areas of assistance include: labor planning and control, customer service training, promotional planning, advertising, product/service presentation, store merchandising, profit and loss (P&L) planning, information management (computerization), mortgage based financing, market research, and building plans. The CITGO Lube program has grown to include more than 400 independently owned and operated facilities today.
In addition, Valvoline provides ongoing promotional opportunities and marketing materials designed to increase car count, customer loyalty, and sales. Additionally, CITGO features SUPERGUARD(r) motor oils and other quality CITGO automotive lubricants in over 700 fast lubes, car dealerships and installed outlets supported through its nationwide system of branded, contract lubricant marketers.
In short, Oil Can Henry's provides excellent franchise opportunities for hard-working, committed individuals. 76 offers programs including credit cards, equipment, air and oil filters, advertising and marketing and other business start-up needs.
Customer/Operator Support The 76 Express Lube program includes: on-site business improvement programs for new and existing operators; regional training for operators, managers and technicians; site selection; architectural concepts; and building plans.
Advantages/Features Shell Rapid Lube retailers operate independently while enjoying identification with Shell.
Operating expenses are minimized with no franchise fees, no royalty fees, and no advertising fees.
Advantages/Features CITGO offers a site selection and development system, flexible branding and signage options, marketing/advertising/promotional tools, proprietary credit card program, used oil recycling program, SUPERGARD Lifetime Engine Warranty program, and a supply relationship through CITGO's branded, contract lubricant marketer network.
It also offers a complete private label filter program.
Through CITGO's recommended facility structure policy, preliminary and complete construction plans for new, ground-up locations are proposed.
Additionally, it promotes the modular building concept through its association with Boegh Building Systems.