Role Of It In Banking Sector Essay

Role Of It In Banking Sector Essay-14
For example, if a bank offers the home loans at an attractive EMI’s, Fix account with more rate of interest, A post office has to offer various saving schemes, corporate loans, the financial intuitions by adopting the best mode of communication so that the people will be known to their offerings.Due to the paradigm change in the societal behavioral patterns and technology there are many new advertising opportunities which are coming like Popup ads, Flash ads, Banner ads, and email ads (often a form of SPAM), Social networking sites etc.

For example, if a bank offers the home loans at an attractive EMI’s, Fix account with more rate of interest, A post office has to offer various saving schemes, corporate loans, the financial intuitions by adopting the best mode of communication so that the people will be known to their offerings.Due to the paradigm change in the societal behavioral patterns and technology there are many new advertising opportunities which are coming like Popup ads, Flash ads, Banner ads, and email ads (often a form of SPAM), Social networking sites etc.

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The relatively stable banking environment is being altered with innovation, opportunism, and government intervention.

Increasing knowledge among societies is forcing the financial institutions to adopt international best practices to remain in business.

For these purposes, advertisements sometimes embed their persuasive message with factual information.

Advertising can be used to change the behavior of the reader/viewer toward the product or service, to influence public opinion, to gain political support, to support, to advance a particular idea or to bring about some effect as desired by some of the advertisers.

Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards (

Advertisement plays an important role in the society, and now financial sector is no exception to this.

The loaner keeps some gold, silver, fixed and variable assets in the form of security with the bank.

The bank can advance loan to their customers in three ways The globalization and privatization, which occurred in the year 1991, has changed the Indian Banking Scenario by new industrial policy.

In order that the quality of services which they offer should be known to the customers the companies should advertise their products and services.

Advertisement helps Financial Institutions to makes an attempt to change or reinforce the attitude of the customer, reader and viewer towards the advertised products.

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