These are eye-catching details that belong in the summary.The summary is your hook so be judicious about the material you include.Completing this section requires straddling a fine line between over and under-projecting.
These are eye-catching details that belong in the summary.The summary is your hook so be judicious about the material you include.Tags: Starting Off An EssaySlavery Essay QuestionsMethods Research Thesis Writing BookExplanatory EssaysAppalachian State University Application Essay QuestionsCollege Essay CheatScavenger Hunt Thesis
Strategy: Your strategy section should outline your vision for your practice at the firm.
This is not the time for ambiguity; if your strategy calls for additional associates to service extra work, include this in your strategy. Your strategy should detail current market trends and forecast future ones to synthesize a strategy that accounts for potential growth or decay in your practice.
She is a Fellow of the College of Law Practice Management and was one of the first inductees to LMA’s Hall of Fame.
note: This is the latest installment in a series of posts Lateral Link’s team of expert contributors.
While there is some value in simply going through the planning process, the key to your success will be implementation.
Find a way to keep your plan top of mind and remind yourself of your commitments.Sally Schmidt is President of Schmidt Marketing, Inc., which offers marketing services to law firms.She was a founder and the first President of the Legal Marketing Association.This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Without getting mired in jargon, I recommend the following elements for a lawyer’s plan: 1. These are more aspirational and usually unlikely to be achieved in a year. Examples of objectives to match up with the goals above include: Finally, here are two tips for making your plan successful.Even if it is not required, most lawyers start thinking about their goals as the new year approaches. First, break your activities down into smaller, manageable steps. Research by Dominican University of California has demonstrated that writing one’s goals enhances goal achievement; in other words, if you write down a goal, you are more likely to reach it. A lot of lawyers set broad goals but those can be difficult to accomplish without more specificity. An objective typically is something that can be accomplished in a year and is measurable.If your goal is to build a reputation in liability issues involving autonomous vehicles and your objective is to write an article, start by identifying some potential places to publish it.The business plan on the other hand, is your opportunity to market your practice and walk the firm through your strategic process to achieving your goals. This is the time to brag about yourself, are you Chambers ranked?Did you win a high value or newsworthy case in the last year or two?The next step might be to develop a one-paragraph synopsis of the article to pitch to the media. Writing an article might seem overwhelming so take it in stages.Second, keep your plan handy and look at it regularly. Calendar a reminder notice to look at your plan on the first of each month and select activities for the next 30 days.