Add products and services to meet market demand, again at 55% margin or above.
Improve inventory turnover, reduce the cost of goods sold while maintaining the high quality of the products.
It can also help to convince customers, suppliers and potential employees to support you.
Executive Summary Prashanti's is a manufacturer of authentic Indian foods including atjar and spices.
Industry Analysis In an industry currently in a steady upward growth curve, Prashanti's is poised to capitalize on the consumer's desire for authentic, high quality, Indian cuisine.
While a troubling economy can affect many areas, food items are generally not as affected, with specialty items seeming to always find favor in the market place.
A good business plan can help you secure finance, define the direction of your business and create strategies to achieve your goals.
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This focus has enabled us to view the voids in the market, and add product to our line that will fill it.
Target Market Segment Strategy We are initially focusing on the Indian community.