Senior Care Business Plan

Senior Care Business Plan-59
By 2060, the number of seniors is projected to more than double, with people 65 and over accounting for nearly one-fourth of the population.A big part of that senior population is the baby boomer generation, currently between 54 and 72 years old.

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Bright House is not just a caregiving facility—it is their home, and their community.

We also value the time, skills, and expert opinions of our staff.

Our agency has already developed an excellent reputation with many of these professionals, through the work of our Clinical Director, who has been providing home health care services through another agency for the past three years, and through the presentations we have made to the community via marketing tools and personal interactions.

Our agency must be licensed by the State of Kansas and our services reimbursed by Medicare, Medicaid and other private insurance carriers.

There are some 44.7 million people 65 and older in the United States, accounting for 14.1 percent of the total population.

In 15 years (by 2033), however, the population 65 and older is projected to outnumber people younger than 18 for the first time.

Market research indicates that there is a significant need for quality home health care and social services within this region and we believe that by employing competent and well-educated staff and providing them with organized and responsive management, we can become the home health care/social service agency of choice in Southeastern Kansas.

Wheatland Health Services will be created as a Kansas Limited Liability Company based in Wilson County, owned by its principal investors and principal operators.

We are committed to providing fair and living wages, reasonable, structured work schedules, and clear duties and spheres of rights and responsibilities for each team member.

We do not expect staff to do work for which they are not trained; we do expect them to share their suggestions for improving any aspect of Bright House working operations or caregiving.


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