It involves the 5 P's of marketing, as well as figuring out how you'll measure your marketing mix's success.
Being "reasonable" is key; you can charge any price you want to, but for every product or service there's a limit to how much the consumer is willing to pay.
Your pricing strategy needs to take this consumer threshold into account.
We exist to safeguard consumers and the wider public by ensuring that gambling is fair and safe.
This strategy presents a vision for the kind of gambling market we want to see: one that is fairer and safer for consumers.