Thesis On Integrated Marketing Communication

Thesis On Integrated Marketing Communication-20
Customer views and other markets which are a target are relevant to the customers Kotler (2006).In every organisation, theirs need for marketing and corporate communication which helps an organisation to interact with appropriate markets with an aim of communicating ideas and knowing various perceptions of brands, services and products.Values created by consumers can pay high prices for products based on social issues.

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Consumers may buy a brand from a firm due to additional value on utility which is established by a brand equity strategy Chitty (2012).

Due to globalization customers are demanding and willing to pay higher prices for brands which are of quality Caywood (2012).

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There are models outlined which help increase customer value based on customer, cost, convenience and communication.

This models focus on what the customer needs rather than what an organisation can make.Value added services need to positively evolve to provide consistency and clarity Kotler (2006).In marketing roles, service sectors have systems where communication represents the central element of marketing activities which is a key element in all company functions Ouwersloot and Duncan (2008).Globalization has led to a variety of problems such as competition for resources where more customers have immense power in decision making.Firms have improved their operations in expanding market share which lead to sustainable marketing performance for their customers through shared value.We use cookies to make interactions with our website easy and meaningful, to better understand the use of our services, and to tailor advertising.For further information, including about cookie settings, please read our Cookie Policy .The goal of Integrated Marketing Communication is to build brands which are preferred by customers and well known to increase chances of purchase which increase brand equity.Integrated Marketing Communication has benefits which provides brand differentiation and improves accountability in a firm which makes customers gain trust with the organisation.This process improves an image of a co-corporate to its customers and stakeholders.Integrated Marketing Communication is used in a firm after proper analysis of customer needs and after a review of the market situation Schultz and Kitchen (2000).


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