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More information about this thesis can be viewed below.the data collected also suggested that brands take a variety of stances when controlling content to support their brand, and that branded content generally supports the intangible aspects of a brand, as opposed to product features.
Branded content as an advertising tactic is a growing phenomenon that is not widely researched and is generally ambiguous in nature.
This study uses qualitative methods to explain how branded content is defined, how it functions, and how it can influence a brand.
There were two runners up; fellow RSM alumna Paola Ivanova, who completed RSM’s MSc in Marketing Management programme in 2014, also .
The Digital Communication Awards The Digital Communication Awards honour outstanding achievements, professional campaigning and strategic thinking in international online communications in 34 categories, including social media platforms, corporate films, microsites, best master thesis, viral communication, intranet, and content marketing.
With over a decade worth of design experience, I have built my career on a strong foundation of developing brands that tell a unique story & resonate with their target audience.
I have a passion for helping small businesses grow & reach a wider audience through captivating & intelligent design.Our culture is now at a place in our collective history where it is almost entirely composed of brands.Everything we consume – even the most basic commodities like water and salt – are brands.the data collected also suggested that brands take a variety of stances when controlling content to support their brand, and ...continued below Nicholson, Danielle Marie May 2012.Alumna, Sophia Blichfeldt, Paola Ivanova , MSc Marketing Management, Rotterdam School of Management, Erasmus University, RSM, Best Master Thesis, Digital Communications Awards, The effect of Brand Personality on Consumer Engagement on Facebook and Twitter, Jason Roos, Sebastian Blichfeldt, L’Oréal was shortlisted back in August; hers was one of two out of the three shortlisted theses from RSM alumni.Winners were chosen after shortlisted entrants in 34 categories had presented their projects to a jury, and Sophia was presented with her award at the Digital Communication Awards gala ceremony on September 25, 2015 in Berlin.This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries.It has been viewed 1148 times, with 11 in the last month. Content Header .feed_item_answer_user.js-wf-loaded . Branding is more that just a logo or wordmark - Branding is your promise to your customer, your reputation & the "big idea" of your company.