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The essential components that must be cooked into an executive summary include: We'll cover each component in more depth below.
When it comes to the first line of your executive summary, make it count.
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As you learned in course one, sometimes you only have a few seconds to make a first impression with investors.An executive summary is the first section of a business plan and is generally considered the most important.Typically 2-4 pages long, the executive summary is often written last, after the entire plan has been finalized.For instance,a plan describing unique product would demand a thorough description of the good itself, in contrary to a plan focusing on product known to market and having a lot of competitors. After reading the summary, audience should get answers to several standard questions: what do You plan to do? We (Oath) and our partners need your consent to access your device, set cookies, and use your data, including your location, to understand your interests, provide relevant ads and measure their effectiveness.It can be as short as one page and shouldn't be longer than 5-10 percent of the main document.The most important thing is that it should be short enough that professionals don't get lost reading it but long enough that it's complete and includes all the key components.Think of an executive summary as a "trailer" for your business plan.Like a movie trailer, the tone of your summary should match your audience.For example, when you search for a film, we use your search information and location to show the most relevant cinemas near you.We also use this information to show you ads for similar films you may like in the future.